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A Fragrance Inspired By A Legendary Era

The Scent of Dior: New Look 2024

A Fragrance Inspired by a Legendary Era

The Essence of Ultra-Femininity

New Look 2024, a captivating fragrance launched in 2024, pays homage to Christian Dior's iconic New Look fashion collection. This alluring scent, created by master perfumer Francis Kurkdjian, encapsulates the essence of ultra-femininity and opulence that defined the post-war era.

A Timeless Creation

Inspired by the illustration featured in Vogue's April 1, 1947 issue, New Look 2024 evokes the glamour and excitement of that pivotal moment. Its rounded shoulders, cinched waist, and full skirt have become synonymous with the elegance of Dior's visionary creation.

A Legacy of Inspiration

The New Look revolutionized women's fashion, transforming it from a symbol of austerity to one of celebration. Its impact extended beyond the runway, influencing everything from film to music to the broader cultural landscape. This fragrance serves not only as a tribute to an iconic fashion moment but also as a testament to its enduring legacy.

An Enchanting Aroma

New Look 2024 opens with a burst of fresh citrus notes, followed by a heart of delicate florals and warm amber. Its base consists of rich woods and musks, creating a sensual and sophisticated finish. This fragrance is an ode to beauty, confidence, and the transformative power of fashion.


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